Publicis Collective (January, 2023 –Present)
Senior Analyst, Paid Search
- Proficiently managed and optimized keywords, including creating new ones.
- Presented data and insights in client calls.
- Mentoring associate.
- Conducted platform quality assurance checks and keyword audits.
- Generated insightful performance reports to identify optimization opportunities.
- Analyzed optimization effects and effectively communicated summaries to the team.
- Audit search query reports and identified new keywords, match types, and negatives.
- Skillfully managed and optimized ad copies, ensuring high quality and client satisfaction.
- Identifying and capitalizing on opportunities for ad copy optimizations.
- Ensured post-launch quality assurance through a comprehensive checklist.
- Proficiently managed reporting and delivered actionable insights.
- Developed media plans and campaign roadmaps.
- Created compelling case study to highlight achievements.